This herbaceous rhizomatous perennial has upright foliage that forms a compact rosette. The mid green thick textured leaves are toothed and the funnel-shaped yellow to white or greenish flowers appear in a small cluster above the foliage during spring.

Hardiness zones 3 to 9 

Primula auricula is a naturally found in central Europe growing on the Western Alps, Black Forest and the Tatra Mountains at an altitude from 800 m to 2000 m (6,000 Ft). 

It prefers a partially shaded position and grows in limestone-based gravelly soils that are humus rich and moist with a pH 6.0-7.2 and is frost and drought tolerant. 

Bear's Ear is grown for its flowers and is planted along front borders in small or alpine gardens. It is also commonly grown as a potted specimen or used in rockeries.  It is suitable for inland and low-mountain regions establishing in 2-3 years and is moderately long-lived. There are many cultivars available with varying flower colour. ID 3588

Primula (PREEM-ew-la) auricula (ow-REE-koo-lah)

Primulaceae (PRIM-ew-LAY-see-ee)
Primroses