This small shrub has a stiff erect straggly stems that form an open habit. It has light green oblong  toothed leaves and the large blue-mauve daisy-like flowers appear above the foliage from spring to early summer. 

Hardiness zones 8 to 10 

Olearia rudis is naturally found in mainland Australia growing in woodlands and mallee shrubland in calcareous sandy soil types that must be well drained. It prefers a open sunny position and tolerates mild frosts and drought. 

The Azure Daisy-bush is a straggly shrub that is grown for its large bluish flowers and is planted in small garden beds or rockeries. It is also grown in containers and establishes in 1 to 2 years. It is a colourful hardy shrub that tolerates most conditions but is short lived under cultivation. ID 1047

Note:
This plant is not commonly cultivated and may be difficult to obtain requiring a specialist nursery. 

Olearia (o-lee-AH-ree-a) rudis (ROO-des)

Asteraceae (ass-ter-AY-see-ee)	
(Compositae)
Sunflower Family