This shrub has an upright branched habit that forms a dense rounded crown. It has mid-green lanced-shaped leathery leaves and the purple tube-shaped flowers have gold tips and appear in a rounded terminal spike from winter to spring. 

Hardiness zones 9 to 11 

Isopogon cuneatus is naturally found in Western Australia growing around Albany in heath or woodlands on the coast and inland. It prefers a poor, moist shallow white or grey well drained to poorly drained sandy-stony soil in an open sunny position and is frost and drought resistant. 

This Coneflower is planted in large gardens or in bushland settings in groups along borders and is bird attracting. It is also commonly used in the floristry industry and is slow growing establishing in 3-5 years. It prefers a Mediterranean climate disliking humid environments. ID 983

Isopogon (eye-soh-POH-gon) cuneatus (kew-nee-AH-tus)

Proteaceae (pro-tee-AY-see-ee)
Protea Family