This shrub has slender upright stems that form a compact rounded habit. It has dark green oblong leaves that are crowded along the stems and the pink to white tube-shaped flowers appear in a terminal cluster during spring.

Hardiness zones 9 to 11

Pimelea ferruginea is naturally found in coastal south-western Western Australia growing on the sand dunes or in rocky places. 

It prefers a well drained moderatly fertile sandy-stony soil in an open sunny to semi-shaded position and is frost tender but drought tolerant.

The Pink Rice-flower is grown for its flowers and rounded habit. It is planted in small gardens along borders or in rockeries. it is also grown in pots and tubs and is suitable for coastal and inland regions. This shrub is fast growing and establishes in 2 to 3 years. ID 770  

Pimelea (pi-ME-lay-a) ferruginea (fe-roo-GIN-ee-a)

Thymelaeaceae (TY-mel-ee-AY-see-ee)
Daphne Family